CRM

Every customer, from first call to finished job.

A CRM that fits your business, not the other way round. Your own stages, fields and tags, a page for every customer laid out your way, and automations that do the moving for you.

LeadsInstallsRemedials+
New3
Contacted2
Quoted1
Mill HouseSAKitchenDeposit paid
The OkaforsEMBathroomQuote sent Tue
The HarpersSAKitchenEnquiry · today
Linden StJAKitchenCalled Mon
Greenway RdTOBathroomLeft a voicemail
Mrs PatelPRBathroomEnquiry · 2d
Oak LaneTOUtilityEnquiry · 3d
⚡ Automation: Survey booked → moved to Quoted
🎉 The Okafors · Won · £11,600
Built your way

No two businesses work the same. Your CRM won't either.

Set it up in minutes, and change it whenever the business does.

Your own tabs and columns

Leads, Installs, Remedials, Completed: the stages your business really goes through, in your own colours.

Fields you choose

Ask for what you need, make some required, and show others only once a customer reaches a certain stage.

Who sees what

Open a tab to certain roles or people, and let salespeople see only their own customers.

New customer formWhat your team fills in for every customerAdmin
  • AaNameText
  • ☎PhonePhone
  • @EmailEmail
  • ⌂AddressAddress
  • ▾Job typeKitchen · Bathroom · Utility
+ Add field
Your form, your rules

Ask for just what you need when a customer comes in, and more as they move along.

  • ✓Text, numbers, money, dates, choices and people
  • ✓Required or optional, field by field
  • ✓Per tab, or per stage
A page for every customer

Everything about them, in one place.

Where they're up to, their details, notes, bookings, tasks, follow-ups and a history of everything that's happened.

  • ✓Click any detail to change it
  • ✓Call or email in one tap
  • ✓Book straight into the calendar
  • ✓Follow-ups that land in My day
Leads › The Harpers
NewContactedQuotedWon
THThe HarpersKitchen£18,400📞 07700 900 412✉️ the.harpers@example.comSalespersonSASarah
NotesAdd a note…
HistoryAdded from a website enquiryMon
Your page, your way

Lay out every customer page the way you work.

In CRM setup, drag the boxes into your order, make them wider or taller, and hide the ones you never use. Every customer's page follows.

  • ✓Notes first, files first: your call
  • ✓A third, half, two thirds or full width
  • ✓Hide what your team doesn't need
Customer page layoutDrag, resize or hide. Every customer follows.CRM setup
Stage bar
Contact card
Notes
Follow-ups
Bookings
Tasks
Activity
Files

Tags in your colours

VIP, Trade, Repeat customer: make your own, put them on any customer, and filter the board down to just those.

Leads🏷️ All tags ▾
  • Mill HouseKitchenVIPSA
  • The HarpersKitchenSA
  • Linden StKitchenTradeJA
  • Mrs PatelBathroomVIPRepeat customerPR

One-tap quick tasks

You choose the buttons, like Call back or Send quote. One tap and the task is made, filled in and linked to the customer.

THThe HarpersTasks📞 Call back✉️ Email💷 Send quote🔁 Follow up
  • ✓Call back – The HarpersSA
Automations

Let the CRM do the follow-up.

When something happens to a customer, Orkello emails them, reminds them, tells your team, makes the task and moves them on. Set it up once, in plain English, and it happens every time.

Emails with your brandingDesign them in Orkello with your logo, colours, photos and buttons. Each customer's name, booking and details are filled in.
Reminders before bookingsA day, or a few hours, before a survey or fitting, the customer gets a friendly reminder.
Tell the teamA nudge on someone's bell and phone, or a post in a team chat, the moment it matters.
Tasks made for you“Call Jo about their quote”, given to their salesperson and due today, without anyone typing it.
Waits and conditionsWait 3 days, but only if they're still in Quoted. Chase-ups never reach someone who's already said yes.
From your own addressSent from your business mailbox, so replies land in your inbox. Marketing emails get an unsubscribe link.
Quotes and contractsWith Keystone, act when a quote is sent, opened, accepted, declined or about to expire, and when the contract's signed.
⚡AutomationsSending from hello@maplestone.co.uk · 5 on
  • When a survey is booked, email them the details
  • 1 day before a booking, send a reminder
  • When they land in Won, say thanks, tell Emma and post in #sales
  • After 3 days in Quoted, chase them and make Emma a task
  • 2 days after the job's finished, ask for a review
Just now
MMaple & Stone to jo.smith@example.comSent ✓You're booked in, JoTuesday 21 October at 10:30am · 12 High Street, Leeds. Just reply if that time doesn't suit.
Win more of the work

Every enquiry caught, none of them twice.

Put an enquiry form on your website, your van or a flyer, and every enquiry lands in the CRM as a new customer, with where they came from. Orkello spots people you've already got, and reminds you about the jobs that come round again.

Enquiry forms

Your own questions, photos and all. Share a link, paste it into your website, or print its QR code. Each enquiry becomes a customer and tells your team.

On your websiteGet a free quoteYour nameWhat do you need?Send
New enquiry3Mrs Patel · Bathroom

Already in your CRM?

Adding someone with the same phone, email or name as a customer you've already got? Orkello says so before you make them twice.

Add customerNameD MossPhone
Already in your CRM?Dana Moss (same phone)

Reminders that come round again

An annual service, a gas safety check, a follow-up in six months. Set it once on the customer, and an automation can email them before it's due.

Reminders🔧Boiler serviceDue 12 Nov · every year
⚡ Emailed 14 days before“Hi Dana, your boiler service is due on 12 November. Reply to book a time.”

Where every lead came from

Google, a recommendation, the van: pick it on each customer, or let the enquiry form fill it in. Your own list.

Won, lost, and why

Mark a customer won or lost, or drop them in a Won or Lost column. Lost asks why, so you can see what's costing you jobs.

Emails and texts in one tap

Your own templates, like “On my way” or “Quote follow-up”, filled in with the customer's details and sent from their page.

Dashboards · included

See how the work is coming in.

Leads, sales, installs, whatever matters to you: make a dashboard for each, choose the numbers it shows, and watch them week by week. It comes with the CRM.

  • ✓Your own dashboards, with the numbers you pick
  • ✓Leads by source, and sales by salesperson
  • ✓The last 12 weeks, 6 months or a year
  • ✓Shared with the roles you choose
  • ✓Its headline numbers on anyone's home page
LeadsSales12 weeks
Leads · Leads in14This week so far · weekly average 11
Leads in137Surveys booked61Lead to survey44.5%Follow-ups set88
Leads by source
  • Google4838%
  • Recommended3352%
  • Van or signage2129%
  • Facebook1921%
Files1Harper family
Before photos+ Add
Contract+ AddNone yet
After photos+ AddNone yet
Survey+ AddNone yet
Customer files

Photos and paperwork, right on their page.

Contract, Before photos, Survey: choose the kinds of file you keep and every customer gets a box for each. Drop them in from the office or snap them on site.

  • ✓Your own file types, named your way
  • ✓Photos shown as pictures, documents a tap away
  • ✓In the Files app too, if you like
  • ✓Only people who can see the customer see their files
Part of the team

Connected to everything else.

Bookings

Appointment, Survey or Install buttons put the visit straight in the right calendar, linked back to the customer.

Tasks

Make a task on a customer's page, or link one from the Tasks app. Either way it shows on both.

My day and the bell

Follow-ups due today show on your home page, and customers you're put on show in the bell.

Import and export

Bring your customers over from a spreadsheet, and take them out again whenever you like.

Keystone · add-onPrice jobs from your own price book and send quotes customers accept online. Each customer's quotes show on their page, and accepting or signing can move them to Won by itself.See more
Customer portal · add-onGive each customer a private page in your brand. Their roadmap follows your columns, and they can book, approve and send photos themselves.See more
The real thing

Clean, quick and built for the day job.

CRM · Leads
Orkello's CRM board with customers in New, No contact, Call back and Appointment made
A customer
A customer's page in Orkello's CRM with stages, notes, bookings and activity
CRM setup
Orkello's CRM setup page for tabs, columns, fields and automations